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What Do Copywriters Actually Get up to?

a humorous and realistic image of a man for a blog on what does a copywriter do all day

Ever wondered what a copywriter does all day? It’s more than just creating catchy slogans or witty headlines. As a copywriter, my role involves research, planning, writing, and editing. In this post, I’ll walk you through a typical day in my life as a copywriter and the various responsibilities I juggle.

My Day as A Copywriter

  • Research and Planning: My day often starts with the groundwork. I research the target audience, understand the product or service I’m promoting, and identify the unique selling points (USPs). I also examine the competition, analyse market trends, and gather relevant information to create a solid foundation for my copy.
  • Brainstorming and Concept Development: Once I’ve done my research, I unleash my creativity to brainstorm ideas and develop concepts. I think of unique angles, attention-grabbing headlines, and persuasive calls to action. Collaboration is key, so I work closely with colleagues, clients, or creative teams to refine and perfect my ideas.
  • Writing the Copy: With research and brainstorming under my belt, I dive into crafting the copy. I write persuasive, engaging, concise text tailored to the target audience. Whether it’s a sales page, product description, or email campaign, my focus is on creating copy that drives conversions.
  • Editing and Proofreading: A crucial part of my job is revising and polishing my work. This means checking for grammar, spelling, and punctuation errors and ensuring the copy is clear, coherent, and on-brand. I verify that the copy aligns with the client’s tone, style, and messaging guidelines.
  • Client Communication and Revision: As a copywriter, I often liaise with clients to gather feedback and make necessary revisions. I address client concerns, adjust, and ensure the final copy meets expectations. Building solid relationships with clients and being responsive to their needs is essential for delivering top-notch work and fostering long-term partnerships.
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  • Staying Updated and Learning: As a copywriter, it’s essential for me to stay updated on industry trends, consumer behaviour, and new marketing techniques. I dedicate time to reading articles, attending webinars, and participating in industry forums or workshops. Continuous learning helps me sharpen my skills, stay relevant, and provide the best service to my clients.
  • Time Management and Organisation: Effective time management and organisation are crucial in my daily routine. I often juggle multiple projects with different deadlines, so I use productivity tools and techniques, such as task lists and time blocking, to prioritise my work and stay on track. This ensures I can deliver high-quality copy on time and meet my client’s expectations.
  • Collaborating with Other Professionals: As a copywriter, I often collaborate with graphic designers, web developers, and marketing strategists to bring my copy to life. Effective communication is key to ensuring my message is visually and contextually cohesive with the overall project. In addition, working together creates a seamless and impactful experience for the audience.
  • Measuring Success and Adjusting Strategy: Once my copy is out in the world, I closely monitor its performance by tracking click-through rates, conversion rates, and engagement. This helps me understand what’s working and what needs improvement. Then, I use these insights to fine-tune my approach, make data-driven decisions, and continuously enhance the effectiveness of my copy.


Being a copywriter is more than just putting words on a page. My day is filled with research, creativity, collaboration, and continuous learning, all aimed at delivering copy that resonates with the target audience and drives results. It’s a dynamic and rewarding profession that allows me to make a tangible impact on my clients’ success.


Do copywriters specialise in specific industries? 

Some copywriters specialise in specific industries or niches such as technology, healthcare, or finance. Others have a more generalist approach and work across various sectors. As a copywriter, having a diverse portfolio allows me to adapt my writing to different industries and keeps my work exciting and fresh.

How do copywriters handle tight deadlines? 

Tight deadlines are a reality in the world of copywriting. Therefore, I prioritise tasks based on urgency and allocate time accordingly to handle them effectively. In addition, good communication with clients and teammates helps manage expectations and ensure timely delivery of high-quality work.

What are the essential skills a copywriter should have? 

A successful copywriter should possess strong research skills, creativity, excellent writing and editing abilities, attention to detail, and adaptability. Additionally, understanding consumer behaviour, having a basic knowledge of SEO, and being able to work under pressure are essential qualities.

How do copywriters find inspiration for their work? 

Inspiration can come from various sources, such as reading industry publications, studying competitors’ work, attending workshops, or engaging in creative hobbies. Personally, I find that staying curious, open-minded, and willing to explore new ideas helps me stay inspired and generate fresh, innovative concepts for my copy.

Do copywriters work freelance or in-house? 

Copywriters can work both freelance or in-house, depending on their preferences and career goals. Freelance copywriters typically work with multiple clients and have more flexibility in terms of workload and schedule. In-house copywriters work as part of a company’s marketing or creative team and focus on that company’s specific projects and goals.

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